What makes an effective self-service customer portal?

What makes an effective self-service customer portal?

Although there are distinctions between the B2B and B2C buying experience, more and more B2B customers expect their suppliers to mirror the interactions they have with retailers in their personal lives. Today’s B2B buyers are self-sufficient and digitally focused, and they expect easy-to-navigate digital platforms that allow them to complete tasks without disrupting their workflow.… Read more »

Upgrade Your Credit Experience Graphic

Three Ways to Upgrade Your B2B Customer Experience

As consumers, we can pay bills online, make immediate purchases with our credit cards and follow account transactions from our phones. The evolving consumer experience has led B2B customers to expect similar—but not identical—experiences when doing business with their suppliers. The key is to understand where those differences lie, and treat your customers accordingly. Upgrade… Read more »