Although there are distinctions between the B2B and B2C buying experience, more and more B2B customers expect their suppliers to mirror the interactions they have with retailers in their personal lives. Today’s B2B buyers are self-sufficient and digitally focused, and they expect easy-to-navigate digital platforms that allow them to complete tasks without disrupting their workflow.… Read more »
The learning curve can be steep when entering a new market segment: How long is the sales cycle? How loyal are customers to their existing suppliers? And—most importantly—does your existing credit model address the specific risks of this new segment without discouraging new sales? Time and test marketing will provide answers to the first two… Read more »
Click here to download the Index as a PDF How to Interpret the Index BlueTarp’s Building Supply Index is a quarterly measure of the economic health of the building supply industry. The Index is a weighted composite of proprietary BlueTarp spending and delinquency data as well as three macro-economic factors: building permits, construction spend, and consumer confidence. BlueTarp’s spending and… Read more »
Success is no longer just the absence of problems. Sure, customers expect you to have the product they need, have it delivered promptly, have the order be accurately fulfilled, and be billed without error. However, in the world where Amazon has set the standard for convenience and speed, saving customers’ time will earn you a… Read more »
Competition for new customers is fierce in the B2B landscape. Price, quality and online convenience are common factors that can influence a sale. One commonly overlooked area is the credit process. A manual, one-size-fits-all approach to credit can turn away prospects, create inefficient sales targeting and distract your sales team from selling. Consider these three… Read more »
As consumers, we can pay bills online, make immediate purchases with our credit cards and follow account transactions from our phones. The evolving consumer experience has led B2B customers to expect similar—but not identical—experiences when doing business with their suppliers. The key is to understand where those differences lie, and treat your customers accordingly. Upgrade… Read more »
The scam started simply: Someone took the information of a Canadian company that had been inactive for several years, renamed it and began placing orders with building supply companies. But whoever placed the orders never intended to pay for them. Before anyone realized what was going on, the scammer had ordered from more than 180… Read more »
By 2025, Millennials will make up 75% of the global workforce.[1] This staggering statistic means that recruiting Millennial talent—and understanding Millennials’ buying habits as customers—are critical for business growth. As companies focus on this tech-savvy, mobile generation, they must look beyond the stereotypes to uncover what Millennials truly value. The disconnect between employers’ perceptions and… Read more »
On January 15, 2018, BlueTarp presented a webinar hosted by the Credit Research Foundation. They shared insights into how companies can accelerate the application and approval process while protecting themselves from rising delinquency levels and fraud. Watch this webinar to learn how to: Create the perfect online application Tailor your credit model for new segments… Read more »
On November 7, 2017 BlueTarp presented to the National Association of Wholesaler-Distributors to share insights on how to accelerate B2B sales – including e-commerce. Learn how to evolve your credit approach from a manual, one-size-fits-all approach to a more dynamic, customer-centric growth engine. You’ll hear best practices that include: How to win new customers and… Read more »