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How to Attract Millennials as Workers and Customers

By 2025, millennials will make up 75% of the global workforce. This staggering statistic means that recruiting Millennial talent—and understanding Millennials’ buying habits as customers—are critical for business growth. As companies focus on this tech-savvy, mobile generation, they must look beyond the stereotypes to uncover what millennials truly value. The disconnect between employers’ perceptions and… Read more »

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Webinar: Why a 24-hour Credit Approval Isn’t Fast Enough

As Amazon continues to set the standard for convenience and speed, saving customers’ time will earn you a competitive advantage – for both your online and offline customers. This new reality means you must pay particular attention to one of your first points of contact with customers: credit applications. Customers faced with a laborious credit… Read more »

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Webinar: How to Accelerate Your B2B Sales

On November 7, 2017 BlueTarp presented to the National Association of Wholesaler-Distributors to share insights on how to accelerate B2B sales – including e-commerce. Learn how to evolve your credit approach from a manual, one-size-fits-all approach to a more dynamic, customer-centric growth engine. You’ll hear best practices that include: How to win new customers and… Read more »

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Ten Insider Tips: How to Judge Creditworthiness

Take it from us – we’ve screened thousands of customers for creditworthiness for over 20 years. We know how to screen out bankruptcy and fraud, and mitigate disputes and slow pay. Check out our top ten tips for how to screen for risk, once you have the application in hand.    Interested in learning more? Check… Read more »

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Making Credit Policies that Reduce Risk and Encourage Growth

A strong credit policy is the cornerstone of every successful business. If your policy is lacking clear criteria, discipline or limits, you may be exposed to unnecessary risk. Here are five steps you can take with your credit policies to turn a potential weakness into a competitive advantage that protects and bolsters your bottom line:… Read more »

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What is the True Cost of a Customer?

You May Be Surprised That Some Actually Cost You Money Most suppliers precisely know their gross margins on a per-customer basis. Assume you’re a business with 40% gross profit margin. Of those 40 points, 25 are usually consumed by overhead, leaving you with a 15% net margin.  Some suppliers are higher, some lower. Very few… Read more »

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De-Averaging Your Customers to Determine Profitability

If you are selling to small and mid-sized companies, it’s a common (though often false) assumption that all your customers contribute to your earnings, and that it’s only a matter of how much.  If you do make that assumption, it’s likely that you have averaged all your customers’ earnings contributions to your bottom line.  However,… Read more »