The explosion of eCommerce has been impossible to ignore, but the vast majority of retail sales – over 90% – still happen in brick-and-mortar stores. The growing trend of webrooming – when customers browse online before making their actual purchase in a store – has been embraced by 82% of consumers, according to a recent… Read more »
How a National Supplier Moved 80% of Their Credit Card-on-Account Payers to Other Forms of Payment and is Saving $1M a Year. A national supplier faced a common dilemma: many business customers were using credit cards to pay their in-house account balances. Though this practice is widespread, it presents suppliers with two problems. First, it’s… Read more »
On May 17, 2018, BlueTarp presented a webinar hosted by the National Association of Wholesalers. They shared results from a recent survey of the NAW members about how they are planning their digital investments in 2019. Watch this webinar to see where you stand among your peers in planning and executing new technologies and learn… Read more »
Although there are distinctions between the B2B and B2C buying experience, more and more B2B customers expect their suppliers to mirror the interactions they have with retailers in their personal lives. Today’s B2B buyers are self-sufficient and digitally focused, and they expect easy-to-navigate digital platforms that allow them to complete tasks without disrupting their workflow.… Read more »
As consumers, we can pay bills online, make immediate purchases with our credit cards and follow account transactions from our phones. The evolving consumer experience has led B2B customers to expect similar—but not identical—experiences when doing business with their suppliers. The key is to understand where those differences lie, and treat your customers accordingly. Upgrade… Read more »
On November 7, 2017 BlueTarp presented to the National Association of Wholesaler-Distributors to share insights on how to accelerate B2B sales – including e-commerce. Learn how to evolve your credit approach from a manual, one-size-fits-all approach to a more dynamic, customer-centric growth engine. You’ll hear best practices that include: How to win new customers and… Read more »
I loved the book The Blind Side about the discovery of future NFL left tackle, Michael Oher, written by Michael Lewis and later adapted into a blockbuster movie starring Sandra Bullock. The story opens by explaining how the left tackle position, someone who never touches the football, has become one of the most highly paid… Read more »
My family has a clear, giant flower vase—I’m talking 2 feet high—that sits in the corner of the dining room. Every day, family members put any spare change we accumulate into the vase rather than bury it in dresser drawers or lose it. These quarters, dimes, nickels and pennies are both valuable and somewhat of… Read more »
Your products, pricing, and customer relationships are likely the cornerstones of how you attract and keep your customers. But have you ever considered how your credit program could provide you with a strong competitive advantage? If you are like many companies, your credit program probably doesn’t make you think about growth and competitive advantage. In… Read more »