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How a B2B Retailer Grew Online Bill Pay Adoption By 14% a Month

Today’s consumers have the ability to browse, make purchases and manage their accounts online. Business buyers have come to expect the same capabilities from their suppliers. In fact, according to a recent McKinsey survey, a lack of speed in interactions with their suppliers—an inevitable result of manual processes—is the number-one pain point for B2B buyers.… Read more »

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How a B2B Retailer Instantly Approves 90% of its Online Credit Applications

Recently, BlueTarp partnered with a B2B retailer that was looking to gain an edge on its competition. Providing online applications with instant decisions proved to be a crucial step, leading to more and faster approvals, and ultimately boosting sales. Automating credit approvals leads to more and faster sales When BlueTarp started working with this B2B… Read more »

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B2B Retailers Can Increase Sales and Loyalty with Webrooming Customers

The explosion of eCommerce has been impossible to ignore, but the vast majority of retail sales – over 90% – still happen in brick-and-mortar stores. The growing trend of webrooming – when customers browse online before making their actual purchase in a store – has been embraced by 82% of consumers, according to a recent… Read more »

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What Makes an Effective Self-service Customer Portal?

Although there are distinctions between the B2B and B2C buying experience, more and more B2B customers expect their suppliers to mirror the interactions they have with retailers in their personal lives. Today’s B2B buyers are self-sufficient and digitally focused, and they expect easy-to-navigate digital platforms that allow them to complete tasks without disrupting their workflow.… Read more »

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Webinar: How to Accelerate Your B2B Sales

On November 7, 2017 BlueTarp presented to the National Association of Wholesaler-Distributors to share insights on how to accelerate B2B sales – including e-commerce. Learn how to evolve your credit approach from a manual, one-size-fits-all approach to a more dynamic, customer-centric growth engine. You’ll hear best practices that include: How to win new customers and… Read more »

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Three Ways Your Credit Program Can Give You a Competitive Advantage

Your products, pricing, and customer relationships are likely the cornerstones of how you attract and keep your customers. But have you ever considered how your credit program could provide you with a strong competitive advantage? If you are like many companies, your credit program probably doesn’t make you think about growth and competitive advantage. In… Read more »