How a B2B Retailer Grew Online Bill Pay Adoption by 14% a month

How a B2B Retailer Grew Online Bill Pay Adoption By 14% a Month

Today’s consumers have the ability to browse, make purchases and manage their accounts online. Business buyers have come to expect the same capabilities from their suppliers. In fact, according to a recent McKinsey survey, a lack of speed in interactions with their suppliers—an inevitable result of manual processes—is the number-one pain point for B2B buyers.… Read more »

How a B2B Retailer Instantly Approves 90% of its Online Credit Applications

How a B2B Retailer Instantly Approves 90% of its Online Credit Applications

 Recently, BlueTarp partnered with a B2B retailer that was looking to gain an edge on its competition. Providing online applications with instant decisions proved to be a crucial step, leading to more and faster approvals, and ultimately boosting sales. Automating credit approvals leads to more and faster sales When BlueTarp started working with this B2B… Read more »

B2B Retailers Can Increase Sales and Loyalty with Webrooming Customers

B2B Retailers Can Increase Sales and Loyalty with Webrooming Customers

The explosion of eCommerce has been impossible to ignore, but the vast majority of retail sales – over 90% – still happen in brick-and-mortar stores. The growing trend of webrooming – when customers browse online before making their actual purchase in a store – has been embraced by 82% of consumers, according to a recent… Read more »

What Makes an Effective Self-service Customer Portal?

What Makes an Effective Self-service Customer Portal?

Although there are distinctions between the B2B and B2C buying experience, more and more B2B customers expect their suppliers to mirror the interactions they have with retailers in their personal lives. Today’s B2B buyers are self-sufficient and digitally focused, and they expect easy-to-navigate digital platforms that allow them to complete tasks without disrupting their workflow.… Read more »

Upgrade Your Credit Experience Graphic

Three Ways to Upgrade Your B2B Customer Experience

As consumers, we can pay bills online, make immediate purchases with our credit cards and follow account transactions from our phones. The evolving consumer experience has led B2B customers to expect similar—but not identical—experiences when doing business with their suppliers. The key is to understand where those differences lie, and treat your customers accordingly. Upgrade… Read more »

How to Accelerate Your B2B Sales

Webinar: How to Accelerate Your B2B Sales

On November 7, 2017 BlueTarp presented to the National Association of Wholesaler-Distributors to share insights on how to accelerate B2B sales – including e-commerce. Learn how to evolve your credit approach from a manual, one-size-fits-all approach to a more dynamic, customer-centric growth engine. You’ll hear best practices that include: How to win new customers and… Read more »